One ad shows a Realtree-outfitted fisherman wrestling in an 8-pound bass. The brand will get significant exposure in the Mello Yello campagin with its trademark included on cans and in ads. Georgia-based Realtree camouflage patterns are licensed to more than 1,500 manufacturers for use in more than 10,000 products, according to the company. "Our fans are passionate people, from their loyalty to the smooth citrus taste of Mello Yello and 300 mph of drag racing to the gritty adventures of the outdoors," Bobby Oliver, Coke's director for sparkling citrus brands, said in a statement. A couple years later, it took over as sponsor of the National Hot Rod Association, or NHRA. Mello Yello was relaunched nationally in 2010. continues to pay a little more attention to a brand that was all but forgotten just a few years ago. The goal is to build Mello Yello's blue-collar credentials as parent Coca Cola Co. The packaging and broader effort will run from August through December. The campaign, themed "This is My World," will also include out-of-home ads featuring David Blanton, host of the Outdoor Channel's "Realtree Outdoors" TV show, radio and point-of-sale promotions. The camo packaging design will appear on most cans and bottles sold in stores through the end of the year as part of a new partnership with hunting and outdoors brand Realtree. Songs marked with a ‘+’ have been remixed into stereo.Mello Yello is trading in its bright yellow look for camouflage as the brand goes on the hunt for more sales. On 1 October 2018, The state51 Conspiracy reissued Mellow Yellow (CON224LP) in the UK and Ireland on LP.Īll tracks by Donovan Leitch.On 24 September 2010, Sony Music Entertainment reissued Mellow Yellow as part of a 3-CD set with The Hurdy Gurdy Man and Barabajagal.On, EMI reissued Mellow Yellow (EMI 8735672) with ten bonus tracks. ![]()
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